Plain packaging and reducing smoking rates

by Susan Murray - Published on: 27 November 2014
Categories: New releases
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Published on: 27 November 2014


Simon Chapman and Becky Freeman set out the evidence for the importance of plain packaging in striking at the heart of what remains of tobacco advertising. They examine the history of the idea, the tobacco industry’s frantic efforts to derail it, and the early evidence for its impact. Most importantly, they give tools to policy makers in other countries wanting to make the best case for plain packaging and to defend it from the inevitable attacks that will follow.

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